Special Feature

The Tricky Tree

The most important thing about global warming is this. Whether humans are responsible for the bulk of climate change is going to be left to the scientists, but it’s all of our responsibility to leave this planet in better shape for the future generations than we found it.

When asked about your favorite destination for holiday, some people may answer that they enjoy walking around the cities and visiting restaurants, bars, museums or historical buildings while others prefer to get lost in nature, mountain-trekking, soaking up some sun, sitting at the edge of the cliff somewhere with layers of mountains before you, wandering around the woods or swimming on the ocean while enjoying the majestic beauty of the ocean wilderness.

Nature, the phenomena of the physical world collectively, including plants, animals, the landscape, and other features and products of the earth, as opposed to humans or human creations, described as its literal definition. We are, nonetheless, part of nature itself, live side by side in symbiotic relationship with others and yet sometimes we tend to forget that we are within the chain of life as many others are. The fact we excel other species on Earth either by number or intelligence led us to exploit nature for our civilization, our interests.

Deforestation, among other problems, is the scourge of the 21st century. It is terrible for the wildlife, for the indigenous people of the forests and for the ecosystem services. The nations of the world unite and demand to halt (if not terminate) the speed of this silent scourge, in which acts, protocols and laws are enforced to tackle the problem.

Question: Whose problem is this? Do we leave this to the UN, local government, scientists?

In turn, environmentalists both legal bodies or individual, hope to gather people to join their cause. It then lead us to this wonderful young man. A 29 years old Belgium born guy, Moreno Sudaro, is trying to as simple as inspire people to be a part of a more Earth-conscious culture through his Instagram hub, @thetrickytree, a platform in which he created to raise awareness for the environment through creative photography. His ongoing project is to plant trees as many as possible by the sale of their products.

This week, Journesia presents you our special feature: The Tricky Tree.

Tell us about yourself.

My name is Moreno Sudaro and I’m 29 years old.  I live in Belgium and working in logistics. I used to play soccer but since 2 years a go I had a knee injury in which the doctors advised me to stop. This is when my passion for photography started. I had so much spare time ever since the injury that I needed to fill in. I also love traveling which initially started when I was around 20 years old. I try to visit new countries every year and prefer countries with lots of hiking opportunities. In September, I am going to explore Austria and in January next year I am visiting Indonesia.



As we all know, our world has developed and advanced towards modern-industrialized era which also plays part in contributing to some today environmental issues and climate changes. How do you see this?

Well, I’m actually not sure if it’s all our fault that the Earth is suffering from these environmental issues. If we look at the past, we can see that these things had happened before. It happened several times on the history of our Earth when the Earth’s average global temperature jumped abruptly, in much the same way as they are behaving today. What I do think is that we are not really helping our planet. We are emitting prodigious quantity of CO2, at a faster rate than even the most destructive climate changes in Earth’s past. If you know that rainforests once covered 14% of the earth’s land surface and now they cover a region of a mere 6%. This is a big problem. Deforestation holds account for about 20% of global emissions of CO2.

The deforestation emissions of Indonesia and Brazil, for example, are now so great that they propel those countries to fourth and fifth place respectively in the world emissions table although, if their places are based just on burning fossil fuels, they are much lower.

I’ve been following you for a long time before you created a new one and established The Tricky Tree. Can you tell us what is it?

I created my new personal account because I didn’t like the old one anymore. I had it for so long and I wanted to have a fresh new start. At the end of 2014, I decided to create a feature hub of my own. I followed many other hubs and I think it’s amazing how you can build a community with an Instagram account. I really like to exploring the woods and I love the trees so for me it was an easy decision to create a hub that only features that is related to trees.

What do you wish to achieve through the platform?

We want to inspire people to be a part of a more Earth-conscious culture. We think that it’s our responsibility to raise awareness for the environment through the artwork of talented photographers. Of course, Instagram is the perfect place for this. We started with an Instagram hub but we slowly started to grow each day and we felt that we needed to do more. We wanted to actually help nature more and we decided to start raising money for a charity organization to plant trees. We started our search on the internet and we discovered Plant-It 2020. Plant-it 2020 is a non-profit foundation that performs worldwide tree-planting, donates fuel-efficient cooking stoves to families in need, and provide forestry and bio-car education.

Tell us about your current project? 

Our current project is the iron-on Tricky tree badge. We needed to find a way to raise money for our cause and this is why we decided to create the badge. Our followers can put it on their bags or shirts and show everyone that they’re a part of our community and that they’re contributing to the well-being of the planet.

Given one of your current ongoing projects is setting its focus on planting trees. How do you see it as important? How do you wish to gather and involve more people? 

We want to get known for the brand that plants trees. Our goal is not to gain profit, but it is our goal to plant as many as trees as possible with the help of our followers. In fact, we make no profit at all by selling our badge. The net profit is completely used for planting trees. We can plant a tree for every badge that we sell.

Plant-It 2020 performs all the tree planting for us. They have two tree-planting programs: the forest Tree-Planting Program and the City Tree-Planting Program. There are three types of forest tree-planting program. The first and predominant approach is reforestation (the reestablishment of forest cover) damaged by fire, beetles and other natural disasters. Their reforestation priority is for no-logging locations.

The second tree-planting approach is afforestation (creating a stand of trees or a forest where there wasn’t any). This may serve as wind breaks, reversing desertification, etc. Their tree-planting programs in China and Nigeria, for instance. Sometimes, certain Latin America and Africa programs meet this criteria.

The third approach is agroforestry (trees are grown in or among crops to increase crop production). This is often done in Africa and sometimes Latin America. The benefits are to reduce starvation.

Any future project soon? 

We are working on several projects. The Tricky Tree is one of them. We are making a t-shirt and planning to plant 5 trees for each t-shirt sold.

We are also collaborating with a brand from the UK named Union. We are again creating a shirt for raising money to plant trees, but we are still working on the design for the project.

Our last project is the Premium Tricky Tree badge. These designs are all done we are still waiting to launch this, we want to see how the regular Tricky Tree badge goes. This badge will cost $15, this is a lot, but we can plant up to 10 trees for each Premium badge we sell. That’s the purpose of selling this badge.

What message do you wish to give to people out there? 

Go out and explore the woods and maybe even spend a night there. And don’t forget to take photos!



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